The logo is composed of two circles and one triangle. Two partially overlapped circles represent the intimate relationship between the small and medium business sector and the financial institution sector.
The triangle, which stands for a bridge, connects the two circles to symbolize that the Taiwan SMEG performs as a bridge to channel the small and medium business sector and the financial institution sector.
The red oval at the center of the logo represents a seed. It symbolizes that each small or medium business is treasured as a seed by the Taiwan SMEG, which will sprout, grow, and develop. The oval combined with the triangle also devotes the smooth taking off of SMEs with the assistance provided by the Taiwan SMEG.